Welsh arts businesses set for expansion into China market
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Feb 08, 2017
The BBC National Orchestra and Chorus of Wales, National Theatre Wales and Ensemble Cymru will join a trade mission to Shanghai and Hong Kong
- The BBC National Orchestra and Chorus of Wales, National Theatre Wales and Ensemble Cymru will join delegates from a wide range of Welsh industries on a trade mission to Shanghai and Hong Kong this month.
Supported by the Welsh Government, which will facilitate meetings with like-minded companies and potential customers via its network of offices in China, the mission will run from 18-24 February 2017.
Michael Garvey, Director of BBC National Orchestra of Wales (BBC NOW), said:
'This trade mission is an important step for BBC National Orchestra of Wales in solidifying international relations and exploring future opportunities to work with arts organisations in China. As the national orchestra of Wales, we're looking at the very best opportunities to showcase the artistic excellence of our musicians and Wales' rich musical heritage on an international platform. Building on the success of BBC NOW's 2015 tour to South America, we want to continue to work with world-class soloists, composers and conductors and China is an important marketplace for us to do this. With our newly appointed Principal Guest Conductor, Xian Zhang, we have an even stronger connection to this part of the world and would like to develop and enhance this cultural exchange. Working closely with Cabinet Secretary for Economy and Infrastructure, Ken Skates AM, this mission will provide the opportunity to promote the best that Wales and its national orchestra has to offer.'
Peryn Clement-Evans, Artistic Director and CEO of Ensemble Cymru, said:
'The Ensemble has already had some success in developing international links through its international cultural exchange programme with Switzerland over the last two years. We're looking to extend this model of exchange visits and performances to China. We hope in time to create opportunities for performers and composers in Wales in China and, in doing so, generate interest in Wales' rich musical heritage and contemporary culture among people in China.'
Header photo: The BBC National Orchestra and Chorus of Wales at St David's Hall, Cardiff